Thor Industries, a manufacturer of recreation vehicles and a major builder of commercial buses, has named George Lawrence to the position of senior vice president, general counsel and corporate secretary, effective as of March 14. He will report to Chairman, President, and Chief Executive Officer Peter Orthwein.

Lawrence has practiced law for over 25 years and has extensive experience as general counsel of public and private companies. He most recently was executive vice president, general counsel and corporate secretary of Aprimo, a marketing software company. Prior to Aprimo, Lawrence held senior legal positions at companies including ADESA, an auto auctions and dealer financing provider; THOMSON Consumer Electronics; and OHM Corporation, an environmental services company.