NYAG lawsuit: JBS misleading public with sustainability claims
By 
Kyle Brasseur2024-02-29T20:54:00
Two U.S. subsidiaries of Brazilian meat processing company JBS are the subject of a lawsuit filed by the New York attorney general accusing the businesses of using misleading statements and marketing regarding their environmental commitments.
The lawsuit, filed Wednesday, claims JBS USA Food Company and JBS USA Food Company Holdings have assured consumers they are taking substantial actions to reduce their greenhouse gas (GHG) emissions and mitigate the impacts of their agricultural practices on the environment, despite documented plans that indicate the company intends to increase production in a manner that will increase its carbon footprint.
New York Attorney General Letitia James accused JBS of “greenwashing,” most notably regarding its net zero by 2040 pledge that she alleged the company has “no viable plan” to achieve.
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