Crisis management: Know the facts, keep communications clear

Crisis management

If your company is faced with an all-out crisis—whether a cyber event, fraud, malfeasance, or product failure—it’s important to first step back and look at the situation.

If possible, ask your general counsel for an initial assessment directed at “sizing up what exactly you’re dealing with,” said William McLucas, a partner at law firm WilmerHale, during a panel discussion on managing crises at the Securities and Exchange Commission’s (SEC) Securities Enforcement Forum 2023 held in October.

If it’s clear regulators will be involved, immediately choose an approach for how to handle the next three days, he said.

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