Responsys, a provider of e-mail and cross-channel marketing solutions, has introduced Responsys Interact Preference, a new offering within the Responsys Interact Suite that provides marketers with a unified, cross-channel view of customer preferences and permissions.

For the first time, marketers can easily collect and manage preferences across both digital and physical touch points, while mitigating the risk of costly fines and lawsuits, all within one technology platform.

Responsys Interact Preference allows marketers to:

Develop a unified view of preferences and permissions across every channel. Most companies have multiple sources of customer preference data stored across a variety of databases. Marketers and IT teams have done their best to stitch this data together in a way that is actionable and compliant, but as programs grow, so does the number of data sources that have to be connected—and for every single source that isn't properly connected, the risk grows dramatically.

Responsys Interact Preference enables marketers to collect customer preference data for every marketing communication across every marketing channel. And, Responsys Interact Preference unifies that data, providing a single source of truth for preferences across the entire organization, giving marketers a clear view into the relationship customers want to have with their brand.

Collect preferences wherever consumers are. Responsys Interact Preference enables marketers to easily and effectively gather preferences everywhere customer relationships exist. Whether they're shopping in a store, engaging with a brand on Facebook, or browsing a mobile site, consumers can easily and effectively share how they'd like brands to communicate with them.

Reduce compliance risk. Responsys Interact Preference warrants the accuracy of customer permissions and stores that information in a central, auditable repository, acting as a single source of truth for customer preferences.

In concert with the rich behavioral, demographic and social data Responsys already exposes to marketers, Responsys Interact Preference completes the customer profile, enhancing insight into consumers' authentic identities and empowering marketers to build deep, lasting and profitable relationships with their customers.

Part of an exclusive partnership with PossibleNOW, a provider of customer experience and enterprise preference management solutions, Responsys Interact Preference is the latest in a series of cross-channel marketing solutions from Responsys that enable marketers to manage interactions with their customers across an increasingly digital set of marketing channels.

For a full overview of the Responsys Interact Suite, visit here. To learn more about Responsys Interact Preference, available now, visit here.