- Chief Compliance Officer and VP of Legal Affairs, Arrow Electronics
By 
Adrianne Appel2024-08-19T19:24:00
A new rule by the Federal Trade Commission (FTC) will crack down on fake product reviews, whether written by humans or artificial intelligence (AI).
The rule, made final Wednesday in a 5-0 vote, will prohibit the buying and selling of product reviews or “testimonials” that pretend to be from a consumer or neutral party but were written by a person with a financial interest.
The rule, which also will ban fake reviews written by AI, takes effect in about two months.
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