Meta’s ‘pay or consent’ model to force GDPR to adapt?
By 
Neil Hodge2024-01-31T14:52:00
The Irish Data Protection Commission (DPC) is debating Meta’s planned subscription model, whereby EU users will be charged up to 13 euros (U.S. $14) per month if they do not want to be tracked for online advertising when using Facebook or Instagram.
Meta announced the plans in October, after the Court of Justice of the European Union ruled in July the company should not track people’s online activity without their consent for the purposes of targeted advertising.
The court threw Meta and other technology firms a bone by saying it was possible to offer people an alternative option—with a fee, if necessary—to access their platforms without their data being used for advertising.
THIS IS MEMBERS-ONLY CONTENT
You are not logged in and do not have access to members-only content.
If you are already a registered user or a member, SIGN IN now.
Related articles
-
PremiumEDPB decision sparks ‘consent or pay’ debate for Big Tech firms
Big Tech firms might need to rethink their plans to charge users for not selling their personal data for behavioral advertising following a decision by Europe’s primary data regulator.
-
OpinionNew leadership no easy fix for Irish DPC’s GDPR woes
The Irish Data Protection Commission has a new leadership structure, but it is uncertain whether the changes can get the key privacy regulator caught up on enforcement of the General Data Protection Regulation.
-
PremiumPublic consultation on GDPR opens door for changes
Feedback from a European Commission consultation on the six years of enforcement of the General Data Protection Regulation could result in tweaks to the rules and potential changes to the way data protection authorities enforce them.
More from Regulatory Policy
-
PremiumUK’s deregulation drive raises compliance risk, say top lawyers
The United Kingdom’s latest effort to encourage regulators to pare down rules to attract companies and investment as a way to stimulate the economy has received mixed reviews from lawyers.
-
News BriefIs Google headed for a breakup? Second federal judge calls it a monopoly
A federal judge has ruled that Google “willfully engaged in a series of anticompetitive acts” in the advertising technology industry, the latest antitrust setback in what could become a string of losses for tech companies.
-
PremiumAI regulation: U.K. sits on regulatory fence between U.S. and E.U.
The U.K. has pressed pause on artificial intelligence regulation as its government comes under twin pressures from those who fear the growing power of unregulated AI and the overriding need to generate growth. The postponement of long-expected legislation means that the U.K. is left sitting on the fence between federal ...