FTC final ‘Click to Cancel’ Rule requires disclosure of material facts before enrollments
By 
Adrianne Appel2024-10-17T12:59:00
After years of public comments and changes, the Federal Trade Commission (FTC) released a final “Click to Cancel” Rule Wednesday.
The long-awaited rule takes aim at the common, business practice of automatically renewing customer subscriptions, free trials, memberships and other recurrent payment programs. The rule requires a customer’s express consent before they can be charged and prohibits practices that make it difficult for a customer–whether a family or another business–to cancel.
The Click to Cancel Rule has been vehemently opposed by the International Franchise Association, the Interactive Advertising Bureau and other trade organizations.
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