- Chief Compliance Officer and VP of Legal Affairs, Arrow Electronics
By 
Adrianne Appel2024-12-24T16:51:00
Purported “testimonial and review” service Rytr agreed to stop selling its program that used artificial intelligence to create fake content as part of a consent order with the Federal Trade Commission (FTC).
Companies purchased the AI program to create fake, favorable online product reviews, which were then viewed by shoppers, who were unaware that the reviews weren’t from other shoppers.
The agency has expressed concern about the use of AI to create false reviews after finalizing a rule in August, which clarified that doing so is a deceptive practice violation under the FTC Act.
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