Meta discloses potential CFPB lawsuit following probe into advertising, disclosure practices

Meta building

Meta disclosed in a public filing that an investigation by the Consumer Financial Protection Bureau (CFPB) related to financial product advertising on platforms Instagram and WhatsApp may lead to a lawsuit.

Meta received a notice on Sept. 18 that informed the company CFPB staff may recommend to Director Rohit Chopra that the agency take legal action alleging violations of the Consumer Financial Protection Act, including the company’s alleged “receipt and use for advertising of financial information from third parties through certain advertising tools” as well as “related user disclosures and controls,” the company said in a securities filing Thursday.

“We disagree with the claims staff is considering and believe an enforcement action is unwarranted, and have responded,” the filing stated, adding the result of the process is uncertain, but could result in the CFPB filing a lawsuit seeking financial penalties and equitable relief.

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