French DPA fines adtech firm Criteo $44M under GDPR

Criteo

Adtech firm Criteo was assessed a penalty of 40 million euros (U.S. $44 million) for multiple alleged violations of the General Data Protection Regulation (GDPR), including failing to verify it gained consent to process the data of European Union citizens.

The French data protection authority, CNIL, announced the fine in English on Thursday. Criteo in August disclosed it faced a proposed penalty of €60 million (U.S. $66 million) from the regulator regarding the matter.

Despite the reduced penalty, the company said it intends to appeal the CNIL’s decision.

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