A U.K.-based financial services firm that used automated decision-making to drive sales over ensuring whether customers posed credit risks dodged a penalty of 72.9 million pounds (U.S. $88.7 million) because it can’t afford to pay while reimbursing customers.

Amigo Loans specialized in giving loans to customers with poor credit histories that traditional lenders would avoid, typically charging interest rates of up to 49.9 percent. The company was “overly focused on profitability and ‘getting loans out the door,’” according to the Financial Conduct Authority (FCA).

Amigo ramped up business by increasing the use of its IT systems to automate loan decisions while decreasing the use of human agents so applications could be approved and processed more quickly. By November 2018, Amigo’s lending model was so heavily automated its loan decision-making depended on pre-programmed, box-tick parameters set by the IT department, the FCA stated in its final notice published Tuesday.