Virtify has announced the release of its new software product Virtify PIM Enterprise, part of the Virtify Enterprise Content Compliance Software Suite. Virtify PIM is designed to help companies stay compliant with the new EU labeling standard.

The PIM standard, currently in pilot, is being implemented to enable the efficient exchange and evaluation of product information for obtaining marketing authorization in Europe. A key goal is to reduce the repetition of content across multiple countries and documents through a single, centralized XML submission.

Moreover, electronic authoring and publishing for PIM XML must integrate with existing translation processes and software. It is expected to move into production in 2011 for new approvals using the centralized procedure. A full migration of legacy product information will be required in the future.

Virtify PIM is built upon Virtify’s structured content management engine which enables enterprise scalability and performance in a lightweight Web application. Key capabilities include:

Comprehensive PIM Lifecycle Management with integrated workflow for rapid status and centralized management of PIM submissions including content creation, review, approval, and translations, as well as bi-directional communication and comments from EMA;

Role-based, granular access control at the PIM document, PIM element, PIM fragment, and language level, allowing for the easy tagging and reuse of common content elements across documents;

Automated XML generation with no programming knowledge required by business users; and

Integrated Translation Management through standard web services for translation tracking and status reporting through the Virtify PIM dashboard.

In addition, Virtify PIM is designed to support changes to the PIM standard without costly system redesign, made possible through Virtify’s unique XML Rules InjectionTM technology which separates the “rules engine” from the core PIM application so that changes to rules can be easily uploaded without redesigning the entire software system. This approach provides organizations with a great deal of flexibility and control over the timing and scheduling of rules updates, significantly reduces software maintenance and validation costs, and provides rapid compliance with evolving business rules.