The board of directors of the Network Advertising Initiative, a self-regulatory organization for companies in the online advertising marketplace, has named Marc Groman executive director and general counsel. Groman, chief privacy officer of the Federal Trade Commission, will begin his new role in December.

"Self-regulation is about creating standards and holding members accountable for those standards," said Robert Gratchner, chairman of the NAI board. "Having a seasoned and respected FTC attorney take the helm at NAI continues our deep commitment to meaningful self-regulation, effective enforcement of industry standards and further development of best practices in online behavioral advertising."

Groman replaces current executive director Charles Curran, who will continue to serve as an advisor to the NAI.

As executive director, Groman will leverage over a decade of experience to tackle cutting-edge privacy issues. Groman has a deep understanding of today's complex policy debates around online advertising, privacy and self-regulation.