- Chief Compliance Officer and VP of Legal Affairs, Arrow Electronics
By 
Kyle Brasseur2021-11-09T19:54:00
The European arm of the Interactive Advertising Bureau released a statement acknowledging it expects to be found in violation of the EU’s General Data Protection Regulation regarding its Transparency and Consent Framework.
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Townsend Feehan, chief executive of the European arm of the Interactive Advertising Bureau, discusses the ramifications of her organization’s €250,000 (then-U.S. $286,000) fine under the General Data Protection Regulation in Belgium.
The European arm of the Interactive Advertising Bureau was fined €250,000 (U.S. $286,000) by the Belgian Data Protection Authority for data privacy violations regarding its Transparency and Consent Framework.
Data governance has become a key concern for companies, especially when the EU AI Act and General Data Protection Regulation have put a premium on handling data responsibly and ensuring that artificial intelligence does not cause harm.
It has been four years since the European Union’s flagship data privacy legislation came into force, but concerns are already being raised about whether the General Data Protection Regulation is being outpaced by technological developments and their use of data.
So far, Europe’s wide-reaching data privacy rules have seemingly failed to curb Big Tech firms’ use and abuse of citizens’ personal data. As a result, some EU data regulators are pursuing their own investigations—often through other legislation.
Belgian Data Protection Authority head David Stevens and Member of European Parliament Axel Voss discussed ways the General Data Protection Regulation could be improved for the future during a keynote at CW’s virtual Europe event.
