Companies are slowing AI launches in Europe, some say European Union regulations are why

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The European Union’s Digital Markets Act is forcing many Big Tech companies to postpone the launch of artificial intelligence-powered features, like Apple Intelligence, over user privacy and data security concerns.

When Apple announced new artificial intelligence features earlier this year, it described how the technology would make its iPhones, iPads, and Mac computers easier to use. Through the use of these new features, people could hold conversations with the company’s Siri voice assistant, asking it to retrieve information from apps, help write messages, and even tutor for math homework. The system would understand each user individually, the company promised, summarizing notifications and alerting people to the most important information as it’s happening.

Apple Intelligence, as the company called it, was “AI for the rest of us.” But, for the foreseeable future, the technology isn’t available for European users. When it is eventually released, Apple hasn’t made promises about what features it may or may not include.

Many of the questions raised by the uncertain regulatory environment around AI will be a central theme of discussions at Compliance Week’s AI & Compliance Summit, which is being Tuesday and Wednesday at Boston University. The event will gather business leaders, academics, and government officials to discuss some of the biggest questions around AI, including business adoption standards, ethical guardrails, and its application in decision making. 

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