As I have noted before, plaintiffs' lawyers believe they may have been handed a very lucrative new practice area with the passage of the whistleblower provisions in Dodd-Frank. Section 922 of the Act specifically provides that any whistleblower who makes a claim may be represented by counsel, and must be represented by counsel if he or she wishes to submit the claim anonymously.

But not all plaintiffs' counsel are simply going to wait for their ship to come in here. Some, like Stuart Meissner, are going to swim out and meet it, and if that meeting has to take place at select movie theaters in New York then so be it.

The NY Post reports that when the new movie, "Wall Street: Money Never Sleeps" opens on Friday, moviegoers in places such as Chelsea Cinemas on West 23rd Street and the Ziegfeld on West 54th will see an advertisement prior to the movie recruiting whistleblowers who know of misconduct at their companies. The ads will inform people of the potential riches that can come with being a whistleblower, letting them know that they "can make money and also do a good thing," Meissner says. The ads also tell people that that they can remain anonymous with their tips if they go through a lawyer, and provide them with the address for Meissner's whistleblower website (SECSnitch.com).