Social Internet risk detection and threat mitigation leader BrandProtect has extended its enterprise solution suite to include comprehensive mobile app threat monitoring.

A unique combination of proprietary technology delivered as a Software-as-a-Service offering and bolstered by a seasoned, 24/7 Incident Response Team, the capability helps businesses quickly search, uncover and analyze potential risks from unauthorized and fraudulent third-party apps distributed to the unsuspecting public through trusted mobile app stores. The BrandProtect service ensures the mitigation of mobile app threats before they can erode customer trust and put enterprises' reputations—and revenues—at risk.

Unauthorized apps can threaten an enterprise's value in many ways. Through improper use of a company name and logo, they can dilute and diminish the value of registered trademarks. If an unauthorized app does not operate correctly or provides false information, it can hinder the business's reputation. And if the unauthorized app contains malware and gathers consumers' personal information, it can create public mistrust, so it is critical for enterprises to quickly identify and take down mobile app threats.

BrandProtect's service evaluates virtually every mobile app that is formally published. It offers enterprises 24/7 brand monitoring within Apple's App Store, Google Play (Android), BlackBerry App World, the Windows Phone Store and more than 20 additional marketplaces.